Free Merchant Training — Limited Spots

Scale your TikTok Shop with Cruva's AI-powered affiliate engine

Join our exclusive merchant training series. Learn how 1,400+ brands automate creator outreach, manage samples at scale, and drive measurable affiliate GMV from one platform.

1,400+ brands scale TikTok Shop affiliates with Cruva

  • True Classic
  • ILIA
  • Sacheu
  • SEEQ
  • Pixi
  • SKINN
  • Everyday Dose
  • Beachwaver
  • Dr. Dent
  • Nature Spell
  • NeoCell
Platform Impact

Results across Cruva-powered brands

Real numbers from merchants running their TikTok Shop affiliate programs on Cruva.

4.1M
Creators Activated
Across all brands
$1.2B
Affiliate GMV
Driven via Cruva
15.7M+
Videos Generated
Tracked from Cruva sellers
Success Stories

Brands that scaled with Cruva

Fashion & Apparel

$100M+ Brand: $0 → ~$1.2M in 6 Months

A premium DTC fashion brand used Cruva to launch their entire TikTok Shop affiliate program from scratch, achieving explosive growth through automated outreach and sample management.

~$1.2M
Affiliate GMV
202%
Revenue Growth
36,000+
DMs Sent
6,800+
Samples Shipped
  • Automated creator discovery replaced manual research
  • Centralized sample tracking eliminated lost DMs
  • Flywheel feature gave creators proven content templates
  • Last 2 months generated 202% more than first 4 combined
Beauty

Top Beauty Brand Reaches Top-Seller Status

A leading beauty brand built a repeatable creator program on Cruva, tracked content performance in real time, and replaced all manual outreach with automation.

$17.3M
GMV
29.5K
Creators
71.59%
Posting Rate
37.62%
Sample Approval
  • Reached top-seller status in the beauty category
  • Built a repeatable, scalable creator program
  • Tracked posting and content performance in real time
  • Replaced manual outreach entirely with Cruva automation
Beauty • Community Campaign

Top Skincare Brand: $241K+ GMV in 3 Weeks

A leading skincare brand ran a 3-week community campaign on Cruva, turning a small spend into a massive content engine and revenue spike.

$241K+
GMV Generated
2,000+
Videos Posted
$1,350
Total Cost
3 Weeks
Campaign Length
  • Activated hundreds of creators through one campaign
  • Generated 2,000+ pieces of TikTok Shop content
  • Drove $241K+ in attributable affiliate GMV
  • Achieved a ~178x return on campaign cost
Platform Features

Everything you need to run TikTok Shop affiliates

Cruva replaces spreadsheets, scattered DMs, and manual sample tracking with one automated system.

🔍

AI Creator Discovery

Search 4M+ verified TikTok Shop affiliates by niche, audience, GMV signals, and competitor overlap. AI-powered search understands natural language queries.

Automated Outreach

Send unlimited personalized DMs with automated follow-ups. Cruva's AI auto-reply detects intent, responds 24/7, and escalates complex conversations.

📦

Sample Management

Track requests, approvals, shipments, and creator follow-ups from one centralized pipeline. No more lost DMs or forgotten samples.

📊

GMV & Content Tracking

See which creators, videos, products, and campaigns drive revenue. Track posting rates, content performance, and affiliate GMV in real time.

🏆

Competitor Intelligence

See which creators are already selling for competitors. Surface trending products, content angles, and top affiliates in your category with one click.

🔄

CRM Automation

Automated messaging based on sample shipments, GMV milestones, or videos posted. Keep creators engaged and re-activate top performers automatically.

👥

Creator Community

Build a private community with contests, tiered rewards, and leaderboards. Turn one-off creators into repeat posters who compound your results.

🔗

Custom APIs & Integrations

Connect Cruva to your CRM, Slack, SMS, or BI tools via APIs and webhooks. Surface key KPIs in your own dashboards and sync post-sale events.

How It Works

From creator search to affiliate GMV in one workflow

We handle the heavy lifting. You focus on strategy.

01

Authorize & Connect

Complete TikTok's official service authorization and connect your shop to Cruva. Your CSM handles setup and configures your first outreach campaign.

02

Discover & Recruit

Use AI Creator Search to find high-fit affiliates. Launch personalized outreach at scale. Cruva sends targeted DMs and manages follow-ups automatically.

03

Manage & Activate

Track sample requests, shipments, and creator content from one pipeline. Automated nudges keep creators engaged and posting consistently.

04

Measure & Scale

See exactly which creators, products, and campaigns drive GMV. Double down on what works and re-engage top performers to compound growth.

Step 1 · Get Started

Tell us about your brand

Share a few quick details so we can tailor your training and prep your account.

By submitting you agree to be contacted about your TikTok Shop onboarding.

Training Schedule

Choose your session

All sessions cover the same content. Recordings sent to all registered merchants.

Each session covers the same material — attend one. Can't make it live? Book any slot and we'll send the recording.